Recognising True Fans
Being a true fan is a commitment, and sometimes a sacrifice. But the vast majority don't make it to the events - they walk away with nothing but memories of the moments they witnessed on screen.
TRACE recognises true fans, no matter where they are in the world, with free-to-claim digital memorabilia that marks those moments forever.
For Sports IPs and Brand Sponsors who want to engage with fans
Most fans watch sport on a screen, leaving sports IPs and sponsors in the dark about who’s engaging and how to address and monetise them effectively. This costs both parties billions every year.
Trace is a B2B2C platform which helps IPs and sponsors turn unknown fans into an addressable audience. “Traces” are time-limited digital memorabilia which fans claim around sporting events - a ‘virtual ticket stub’ packaged in a storytelling asset which creates connective tissue. Fans get recognition, IPs get first party data and sponsors get targeted exposure to true fans with better ROI.
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Benefit for Sports IPs and Athletes
5-10X 1st party data in your fan database
Amplify your direct-to-fan engagement program
Offer sponsors additional inventory with better measurability and ROI
Monetize through additional lines of merch for proven fans
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Benefits for Brand Sponsors
Address self-identified true fans
Bring fans to your offering in a connected digital experience
Improved campaign measurability and attribution
Competitive ROI with every other sponsorship medium
Proof of Concept
15k sign-ups and 16K+ Traces claimed across 4 race weekends. Take a look at what Trace built for F1 fans.
15K
Sign ups in 4 weeks
2-3 sessions
per week amongst repeat claimers
35%
repeat claim rate
60%
shared on social media
A team experienced in connecting culture and commerce
Channeling obsession to create enduring value is a special kind of alchemy. Together we have over 50 years experience in blending strategy, tech, and creative to amplify emotion and unlock commercial growth in sport and lifestyle.
Between us we’ve engaged millions of fans, sold gazillions of hype sneakers, democratised creativity and devised award-winning marketing campaigns.
