Building recognition and rewards for true fans
We partner with sports IPs, brand sponsors and athletes to engage the 99% at home
Fandom is participation, not consumption. True fans are showing up, again and again.
900K
collectibles ISSUED
125K
FANS WHO JOINED TRACE
70+
EVENTS COVERED ACROSS TENNIS AND F1
For sports IPs and athletes
- 5-10X 1st party data in your fan database
- Amplify your direct-to-fan engagement program
- Offer sponsors additional inventory with better measurability and ROI
- Monetize through additional lines of merch for proven fans
For brand sponsors
- Address self-identified true fans
- Bring fans to your offering in a connected digital experience
- Improved campaign measurability and attribution
- Competitive ROI with every other sponsorship medium
A team experienced in connecting culture and commerce
Between us we’ve engaged millions of fans, sold gazillions of hype sneakers and devised award-winning marketing campaigns.
We’re redefining how fandom is recognised and rewarded. Let’s chat.
Company
Obsessionism Ltd.
9TH Floor, 107 Cheapside, EC2V 6DN, London
Community
X (Twitter)
© 2025 Obsessionism Ltd.
For the true fans
Building recognition and rewards for true fans
We partner with sports IPs, brand sponsors and athletes to engage the 99% at home
Fandom is participation, not consumption. True fans are showing up, again and again.
900K
collectibles ISSUED
125K
FANS WHO JOINED TRACE
70+
EVENTS COVERED ACROSS TENNIS AND F1
For sports IPs and athletes
- 5-10X 1st party data in your fan database
- Amplify your direct-to-fan engagement program
- Offer sponsors additional inventory with better measurability and ROI
- Monetize through additional lines of merch for proven fans
For brand sponsors
- Address self-identified true fans
- Bring fans to your offering in a connected digital experience
- Improved campaign measurability and attribution
- Competitive ROI with every other sponsorship medium
A team experienced in connecting culture and commerce
Between us we’ve engaged millions of fans, sold gazillions of hype sneakers and devised award-winning marketing campaigns.
We’re redefining how fandom is recognised and rewarded. Let’s chat.
Company
Obsessionism Ltd.
9TH Floor, 107 Cheapside, EC2V 6DN, London
Community
X (Twitter)
For the true fans
© 2025 Obsessionism Ltd.
Building recognition and rewards for true fans
We partner with sports IPs, brand sponsors and athletes to engage the 99% at home
Fandom is participation, not consumption. True fans are showing up, again and again.
900K
collectibles ISSUED
125K
FANS WHO JOINED TRACE
70+
EVENTS COVERED ACROSS TENNIS AND F1
For sports IPs and athletes
- 5-10X 1st party data in your fan database
- Amplify your direct-to-fan engagement program
- Offer sponsors additional inventory with better measurability and ROI
- Monetize through additional lines of merch for proven fans
For brand sponsors
- Address self-identified true fans
- Bring fans to your offering in a connected digital experience
- Improved campaign measurability and attribution
- Competitive ROI with every other sponsorship medium
A team experienced in connecting culture and commerce
Between us we’ve engaged millions of fans, sold gazillions of hype sneakers and devised award-winning marketing campaigns.
We’re redefining how fandom is recognised and rewarded. Let’s chat.
Company
Obsessionism Ltd.
9TH Floor, 107 Cheapside, EC2V 6DN, London
Community
For the true fans
© 2025 Obsessionism Ltd.