About

Team

Proof of Concept

Media

Work with us

About

Team

Proof of Concept

Media

Work with us

The game isn’t

The game isn’t

football

motorsport

tennis

football

For the fans

Take part in the sports
events you watch live

Mark the sports moments you were a part of

Unlock benefits and rewards for being a proven fan

Benefits for
rights-holders

Turn unknown fans into addressable audiences

Rapidly grow your existing fan database

Engage fans directly around live events

Benefits for agencies + brands

01

Activate at major live sports events

02

Reach the fans who
are watching

03

Generate valuable insights
and fan data

Generate valuable insights & fan data

04

Sell merch to
proven fans

Trace F1
Season Zero

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15k

Sign-ups

16k+

Traces claimed across 4 race weekends

000

Additional stat

000

Additional stat

A passionate team finely tuned for success

Trace brings together a unique blend of expertise across digital innovation, creative engagement, sports technology, and strategic leadership. With extensive experience in pioneering new business models, driving digital transformations and leveraging emerging technologies, our team have a deep understanding of how to connect with sports fans directly to enhance the overall fan experience, creating a new paradigm in fan engagement.

Loved by people who know what's up

Let's talk

Company

© 2024 Trace