football
motorsport
tennis
football
For the fans
Take part in the sports
events you watch live
Mark the sports moments you were a part of
Unlock benefits and rewards for being a proven fan
Benefits for
rights-holders
Turn unknown fans into addressable audiences
Rapidly grow your existing fan database
Engage fans directly around live events
Benefits for agencies + brands
01
Activate at major live sports events
02
Reach the fans who
are watching
03
04
Sell merch to
proven fans
Trace F1
Season Zero
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15k
Sign-ups
16k+
Traces claimed across 4 race weekends
000
Additional stat
000
Additional stat
A passionate team finely tuned for success
Trace brings together a unique blend of expertise across digital innovation, creative engagement, sports technology, and strategic leadership. With extensive experience in pioneering new business models, driving digital transformations and leveraging emerging technologies, our team have a deep understanding of how to connect with sports fans directly to enhance the overall fan experience, creating a new paradigm in fan engagement.
