Building recognition and reward for true fans
Trace Bingo for F1 ‘25 was a blast!
We saw 5k+ active fans at the Abu Dhabi GP with 49% retention coming from our first test in Qatar, and all that for an alpha launch with no account or persistent leaderboards, just pure joy.
Try out Trace Bingo
Fandom is participation, not consumption. True fans are showing up, again and again.
900K
collectibles ISSUED
125K
FANS WHO JOINED TRACE
70+
EVENTS COVERED ACROSS TENNIS AND F1
For sports IPs and athletes
- 5-10X 1st party data in your fan database
- Amplify your direct-to-fan engagement program
- Offer sponsors additional inventory with better measurability and ROI
- Monetize through additional lines of merch for proven fans
For brand sponsors
- Address self-identified true fans
- Bring fans to your offering in a connected digital experience
- Improved campaign measurability and attribution
- Competitive ROI with every other sponsorship medium
A team experienced in connecting culture and commerce
Between us we’ve engaged millions of fans, sold gazillions of hype sneakers and devised award-winning marketing campaigns.
We’re redefining how fandom is recognised and rewarded. Let’s chat.
Company
Obsessionism Ltd.
9TH Floor, 107 Cheapside, EC2V 6DN, London
Community
X (Twitter)
© 2025 Obsessionism Ltd.
For the true fans
Building recognition and reward for true fans
Trace Bingo for F1 ‘25 was a blast!
We saw 5k+ active fans at the Abu Dhabi GP with 49% retention coming from our first test in Qatar, and all that for an alpha launch with no account or persistent leaderboards, just pure joy.
Try out Trace Bingo
Fandom is participation, not consumption. True fans are showing up, again and again.
900K
collectibles ISSUED
125K
FANS WHO JOINED TRACE
70+
EVENTS COVERED ACROSS TENNIS AND F1
For sports IPs and athletes
- 5-10X 1st party data in your fan database
- Amplify your direct-to-fan engagement program
- Offer sponsors additional inventory with better measurability and ROI
- Monetize through additional lines of merch for proven fans
For brand sponsors
- Address self-identified true fans
- Bring fans to your offering in a connected digital experience
- Improved campaign measurability and attribution
- Competitive ROI with every other sponsorship medium
A team experienced in connecting culture and commerce
Between us we’ve engaged millions of fans, sold gazillions of hype sneakers and devised award-winning marketing campaigns.
We’re redefining how fandom is recognised and rewarded. Let’s chat.
Company
Obsessionism Ltd.
9TH Floor, 107 Cheapside, EC2V 6DN, London
Community
X (Twitter)
For the true fans
© 2025 Obsessionism Ltd.
Building recognition and reward for true fans
Trace Bingo for F1 ‘25 was a blast!
We saw 5k+ active fans at the Abu Dhabi GP with 49% retention coming from our first test in Qatar, and all that for an alpha launch with no account or persistent leaderboards, just pure joy.
Try out Trace Bingo
Fandom is participation, not consumption. True fans are showing up, again and again.
900K
collectibles ISSUED
125K
FANS WHO JOINED TRACE
70+
EVENTS COVERED ACROSS TENNIS AND F1
For sports IPs and athletes
- 5-10X 1st party data in your fan database
- Amplify your direct-to-fan engagement program
- Offer sponsors additional inventory with better measurability and ROI
- Monetize through additional lines of merch for proven fans
For brand sponsors
- Address self-identified true fans
- Bring fans to your offering in a connected digital experience
- Improved campaign measurability and attribution
- Competitive ROI with every other sponsorship medium
A team experienced in connecting culture and commerce
Between us we’ve engaged millions of fans, sold gazillions of hype sneakers and devised award-winning marketing campaigns.
We’re redefining how fandom is recognised and rewarded. Let’s chat.
Company
Obsessionism Ltd.
9TH Floor, 107 Cheapside, EC2V 6DN, London
Community
For the true fans
© 2025 Obsessionism Ltd.