Driven by data.
Crafted by hand.
Races happen once. We capture what’s left behind. Traces are pieces of art made from race data, released every race weekend.
Designed by fans, for fans to mark our love of the sport. This is the next generation of sports memorabilia.
How it works
Claim your Trace before lights out, then wait for it to be revealed on Tuesday after the race. Own the memory of every race you watch as a piece of interactive digital artwork.
Step 01
Set up
your vault
Open your account, lock down your username, pocket your special Vault.
Step 02
Claim your free
Trace
Step 03
Reveal your
Trace
Step 04
Build your collection
Prepare for
Season Zero
Season Zero, the very first season of Trace drops is now live. Be sure to register for each of the last 4 races of the 2023 season during the claim windows to add these historic Traces to your vault.
Why Zero? Trace is still in Beta and Season Zero is our opportunity to test our product with a small group of superfans, allowing us to make critical updates before the start of the 2024 season.
Abu Dhabi GP 2023
Abu Dhabi
Location
5.281km
Circuit length
58
Laps
16
Corners
For the love of the sport
Mark the moment
Being a fan is a commitment, and sometimes a sacrifice. Without our voice, there is no race weekend. Yet most of the time, we walk away with nothing to mark the moment of watching a race. We think that should change.
Own your race memories
Once a Trace is yours, it’s yours. It’s not just a JPEG - it’s an asset you own. Keep it. Sell it. Collect a few. Collect them all. Print them. Wear them. Take ownership of your obsession.
Connect us together
We are growing a community of people who share our belief that our love of the sport is valuable enough to be recognized. If you feel the same, then join us.
Read our manifesto