For the Love of the Sport
Digital memorabilia for true fans
Recognising True Fans
For too long, the commitment of sports fans around the world has gone unmarked. Not any more.
Being a true fan is a commitment, and sometimes a sacrifice. Yet most of the time, we walk away with nothing but memories of the moments we witness.
TRACE recognises true fans - no matter where they are in the world - with free-to-claim digital memorabilia that marks those moments forever.
For Sports IPs and Brand Sponsors who want to engage with fans
99% of global fanbases aren’t in the arena - most fans engage remotely in a fragmented digital landscape.
This leaves most sports IPs knowing a tiny fraction of their following, making it harder to reward, activate or monetize their most engaged fans, either directly or with sponsorship partners.
Trace is a B2B2C platform which helps IPs turn unknown fans into an addressable audience by giving them the recognition they deserve. “Traces” are collectible, time-limited digital memorabilia which fans claim around sporting events - like virtual ticket stubs and storytelling assets in one. These assets create a direct-to-fan connection, paving the way for merch, experiences and perks for proven fans.
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Benefit for Sports IPs and Athletes
5-10X 1st party data in your fan database
Amplify your direct-to-fan engagement program
Offer sponsors additional inventory with better measurability and ROI
Monetize through additional lines of merch for proven fans
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Benefits for Brand Sponsors
Address self-identified true fans
Bring fans to your offering in a connected digital experience
Improved campaign measurability and attribution
Competitive ROI with every other sponsorship medium
Proof of Concept
15k sign-ups and 16K+ Traces claimed across 4 race weekends. Take a look at what Trace built for F1 fans.
15K
Sign ups in 4 weeks
2-3 sessions
per week amongst repeat claimers
35%
repeat claim rate
60%
shared on social media
A finely tuned team
Trace brings together a unique blend of expertise across digital innovation, creative engagement, sports technology, and strategic leadership.
With extensive experience in pioneering new business models, driving digital transformations and leveraging emerging technologies, our team have a deep understanding of how to connect with sports fans directly to enhance the overall fan experience, creating a new paradigm in fan engagement.
